Reframe challenges as opportunities and build the creative confidence needed to design the life they want to pursue.
Features and benefits
Bring Design for Delight to your students with an online course
Our Design for Delight Foundations course is a free 8-hour online learning path that your students can take at their own pace. You don’t need a background in design thinking to take or teach this course—just a desire to stimulate your students’ minds. The course will help promote creativity, critical thinking, complex problem solving, and collaboration in your classroom. This course is intended for both educators and students to get started with design thinking.
What is Design for Delight?
It’s our unique approach to problem-solving and innovation—our not-so-secret sauce that we’re eager to share with you and your students. More precisely, Design for Delight is a set of principles that gives students hands-on experience in creative problem solving. It gives students the tools to identify big unsolved problems, gain customer empathy, run quick experiments with actual customers, test assumptions, pivot if needed, and much more.
Deep Customer Empathy
Create shared understanding, insights, and the motivation to improve the lives of our customers. We gain empathy by observing people where and when they are experiencing pains or problems.
Go Broad to Go Narrow
Focus on what matters most. When we “go broad,” we use our creativity to explore a variety of potential solutions. We “go narrow” by focusing on bold solutions most likely to delight our customers.
Rapid Experiments with Customers
Put our solutions to the test. When we run experiments with real people, we quickly learn what works and what does not, saving valuable time and resources when making our next decision.
Dive into Design for Delight
The Why Behind Deep Customer Empathy
Discover why it’s so important to gain deep empathy for your customers.
Design thinking in the classroom
Design thinking has become a powerful business language used by many of the world’s most admired companies. It promotes complex problem solving, critical thinking, creativity, and other skills highlighted in the World Economic Forum’s Future Jobs Report.
Teaching materials
Educator and student success stories
Look to always improve your product, your service,and yourself. The bottleneck in your business is going to be yourself. So if you're constantly reading, asking questions, and you're constantly improving, then your business is also going to improve.
We want these kids to be able to fail forward, so that they can be resilient. I really think they're going to transfer these [design thinking] skills to the workforce, and that's going to make for better employees all around. They're going to be able to think more critically and creatively and solve problems.
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Get your students certified
Support your students' futures by solidifying their design thinking and innovation skills through certifications.
Intuit Design for Delight Innovator
The certification is a way for individuals to validate their knowledge of design thinking principles and the tools needed to identify problems, gain customer empathy, brainstorm solutions, run experiments, test assumptions, pivot, and much more. This mindset promotes creativity, critical thinking, complex problem solving, collaboration, and other 21st century skills that are much needed in today’s workforce.
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Entrepreneurship and Small Business Certification
Students who earn the Intuit Design for Delight Innovator certification and Entrepreneurship and Small Business certification will receive the Master Certification in Entrepreneurship. Individuals who receive this certificate will have exhibited an understanding of concepts related to entrepreneurship, small business, and business design.
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